Printing needs
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Low Cost Prints
Printing labels for various types of products has grown significantly in recent times. Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate. Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.
The potential market for low-cost prints is small, local companies producing small quantities of goods. Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests. In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.
Internet printing
Internet printing is the latest trend on the market and it is not surprising that users - more modern - are eager to use such printers. The advantages of this solution are certainly clear and predetermined conditions of printing, checking the files by the script and the speed of implementation.
Like every innovation, it also has its drawbacks - we can not check the printout but it is sent to us, which limits the possibilities of complaint. Sometimes software errors occur. However, the worst drawback is the lack of individuality in such online orders, and this is something that is valued by not one regular customer.